Mass Media and Development - 6595 Words

UNIT 2 DEVELOPMENT. COMMUNICATION Structure 2.0 Objectives Introduction Concept and Definitions Philosophy of Development Communication Role of the Media in Development Communication Communication Needs and Resources Strategies in Development Communication Case Studies and Experience 2.7.1 Scavenger Development Programme of Indonesia: Case Study-I 2.7.2 Site Project: Case Study-II 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 Let Us Sum Up Further Reading 2.10 Check Your Progress: Modei Answers After going through this unit, you should be able to: \ state what the Development Communication is; explain the meaning, concept, elements and pt.ilosophy of ~ e v e l o ~ m e n t i~ommunication; state the role of the Media in Development; describe†¦show more content†¦i ............................. .................................................................................... / .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. ................................................................................ .................................. ............................. ..................................................................................... ............................... ......................... ......................................................... L 2.2 CONCEPT AND DEFINITIONS Let us begin with the definitions and concepts of development communication. We should not discuss the development, because various facets of development have already been discussed in Unit 1 of this block. We can only add here that development has moved from Ecoaomk Approaches to Sociological Approaches, where all round improvement of human beings is emphasized. What do weShow MoreRelatedEssay on Development of Mass Media1402 Words   |  6 Pagesforms of mass media exist: radio, television, film, internet, email, blogs etc. Yet how these forms of media contribute to the growth of media, was never asked? Some would say that its solely because of the variety mediums, some would say that mediums was built for the 20th century, and some would say that mediums were destined and directed to grow to this point. Ever since the first form of mass media in the late 15th century called print, the dynamics of mass media continued to blossom. 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